An experienced leader in the cosmetic claims testing industry, New City, New York-based AMA Laboratories uses instrumental, bio-physical, and photographic measurements to provide claim substantiation services for cosmetic companies, television networks, and large corporations. AMA Laboratories uses evidence-based efficacy testing methodologies with range of equipment.
To measure the study subject’s skin hydration and moisturization levels, AMA Laboratories uses the Novameter to measure electroconductivity of areas of the skin that have been treated by any product under investigation. This meter provides data on how much water is retained in the skin following treatment. Similarly, the Corneometer measures the level of hydration on the skin’s surface.
Visioscan is a device that incorporates halogen lamps and a CCD-camera to take an image of the skin, which is then analyzed by Visioscan software. This program provides calculations on the skin’s level of smoothness, roughness, and wrinkling by creating a topographical interpretation of the skin using a mathematical method. To gain information on the level of elasticity and firmness of the skin, the cutometer can be used. This meter employs a suction technique to measure the resistance of the skin when pulled into a probe to determine its viscoelastic characteristics.
AMA Laboratories Inc 